AdPulse Intelligence | Google Ads Analysis

Report workspace

Choose the data to analyze

Client Manager ID Client account ID

Primary period

Compare with an earlier period

Data pipeline

Extraction status

Checking latest Google Ads pulls.

Administration

Client configuration

Create a client or update its account, extraction schedule, and default rule windows.

Saved on this serverSelect a client

Choose action

A separate YAML file will be created for this client.

Account details

Client IDLowercase letters, numbers, and hyphens Client name Manager ID Client account ID Timezone

Data freshness

Fresh data delaydays after the report date Settled data delaydays before data is treated as final

Default rule windows

Recent windowdays evaluated for current movement Baseline windowearlier days used as the comparison Lookback exclusiongap between the two windows

Advanced rule thresholds and notification settings are preserved when a client is updated.

Team context

Change log

Record campaign, website, tracking, and business changes that may explain performance movement.

Client Date Type Title Details Created by

Performance report

Performance detail

Run an analysis to load campaign and funnel metrics.

View by

Your report is ready to run

Select a date range and start an analysis.

Rulebook analysis

Rules triggered for this report

Run analysis for any selected past dates (up to 93 days per period). If daily rule inputs are missing, fetch them here from Google Ads; unavailable historical or external evidence stays clearly marked.

Run analysis to load rule results for your chosen dates.

Triggered campaign evidence

Filter by priority or search a campaign. Baseline, recent and change apply only to before/after rules; a URL-health or other condition check shows its observed value instead. Campaign movement is context, not a substitute for rule evidence.

Find campaign or rule

Date	Priority	Rule	Campaign / entity	Metric	Baseline	Recent	Change	Campaign movement	Evidence and reason